B2B SAAS AT A GLANCE
B2B SaaS growth is a complex orchestration problem:
SDRs → AEs → Pre-sales → CS → Finance → Renewal.
Deals are multi-stakeholder, cycles are long, and relationships are fragile.
Avisa acts as the AI Agent Growth OS across the entire SaaS lifecycle:
from activation → trial → demo → POC → proposal → closure → onboarding → renewal → expansion.
REAL-WORLD CHALLENGES
Field (SDRs, AEs, Pre-Sales, Customer Success)
- Too many ICP accounts; unclear prioritisation
- POCs lose momentum without structured follow-through
- Renewal signals missed
- Delayed invoicing outreach
- Stakeholder mapping messy
Managers (Sales Managers, CS Managers)
- Hard to see where deals really stand
- Coaching needs data — but data is unreliable
- Revenue projections fluctuate weekly
Executives (CEO, CRO, BU Heads)
- Missing visibility across accounts
- ARR/MRR predictability low
- Churn risk unclear
- Collections delayed across quarters
HOW AVISA BUILDS GROWTH IN B2B SAAS
- IMPACT— Activates ICP accounts via warm introductions
- CONNECT— Re-engages multiple stakeholders in multi-threaded deals
- KNOW— Surfaces accounts with buying intent/signals
- FLOW— Strengthens invoicing follow-up and payment collection
- FOCUS— Builds trial → POC → closure funnels intelligently
- CORE— Orchestrates cross-functional execution from SDR → AE → CS → Finance
SaaS teams become aligned, predictable, and revenue-focused.
DAILY LIFE WITH AVISA
Field (SDR/AE/CS/Delivery)
- Morning: Avisa shows accounts likely to activate
- Midday: Smart nudges for POCs
- Afternoon: Renewal risk alerts
- Evening: Payment reminders sent automatically
Manager
- Sees near-real-time conversion data
- Coaching prompts for poor movement
- Predictive renewal dashboard
Executive
- Weekly: Predictive ARR map
- Red accounts flagged
- Clear region/segment performance
KEY USE CASES
ICP Activation Engine
POC → Proposal → Closure Funnel
Stakeholder Network Intelligence
Renewal Prediction and Communication Loop
Delayed Payment Recovery Engine
Cross-sell & Upsell Orchestration
KPIs
SQL→Opportunity ratio
POC velocity
Proposal closure velocity
Renewal rate
Expansion revenue
Collection time
Forecast accuracy
WHO THIS IS FOR
Early-stage SaaS startups
Scale-ups
Enterprise SaaS teams
MSPs, DevOps, Cloud, Security services firms
"Pains (the leaks) "
Low trial-to-paid conversions.
Dormant leads after initial demo.
High churn among SMB accounts.
ARR growth unpredictable.
"Outcomes (KPIs)"
Case-Style Vignette
A SaaS company had a 70% drop-off between demo and payment. Avisa’s FOCUS agents auto-healed funnel steps (e.g., trial extensions, reminder sequencing). CONNECT agents nurtured warm leads, while FLOW agents forecasted ARR more accurately. Trial-to-paid jumped by 24%, churn dropped by 13%, and ARR rose by 17% in 90 days.